THE STORY BEHIND BBY

Built Through Passion. Defined By Resilience.

“My football career taught me discipline. My injury taught me resilience.”

Football has been part of my life for over fifteen years. After competing at a semi-professional level, an injury changed the direction of my career. Rather than letting that define me, I redirected everything I learned into helping others become stronger, healthier, and more confident through personalised coaching.

João Founder • Built By You

EXPERIENCE

Built Through Years of Dedication

15+

Years of Football

Built discipline, resilience and teamwork.

6+

Years of Gym Training

Focused on strength, muscle building and health.

5

Semi-Professional Seasons

Competed at a high level before injury changed my path.

1

Mission

Help you become the strongest version of yourself.

MY COACHING PHILOSOPHY

Building Results That Last

Every transformation starts with consistency, accountability and a personalised approach designed around you.

🎯

Personalised Coaching

Every programme is tailored to your goals, lifestyle and experience.

📈

Sustainable Results

Build habits that create long-term progress instead of quick fixes.

🤝

Accountability

Regular check-ins, guidance and support keep you moving forward.

Performance First

Train to become stronger, fitter and more confident in everyday life and sport.

WHY CHOOSE BBY

More Than a Workout Plan

At Built By You, coaching is built around your goals, your lifestyle and long-term progress—not shortcuts.

📋

Personalised Programmes

Training and nutrition built around your goals, experience and lifestyle.

📈

Progress Tracking

Regular reviews and adjustments to keep you improving.

💬

Direct Support

Guidance, motivation and accountability throughout your journey.

🥗

Nutrition Guidance

Practical nutrition advice that fits your daily life.

Athletic Experience

Years of football and strength training shape every programme.

🏆

Results That Last

Build habits and confidence that continue beyond the programme.

Ready to Build Your Strongest Self?

Every transformation begins with a decision. Whether your goal is to lose fat, build muscle, improve athletic performance, or simply become healthier, I'm here to help you every step of the way.